What is Public Relations photography?
In a competitive field, PR professionals are always looking for ways to give their story an edge and help it stand out from the crowd. This is where Public Relations photography can really help.
Of course, a strong story or press release is always key, but even the best story can’t compete with a photograph’s ability to instantly provoke an emotion or reaction. Journalists and editors are just as susceptible to the power of images as readers, and a great PR photograph could be the thing that gets your story noticed (and even onto the front page!)
Why should you use a professional PR photographer?
A great PR photograph is more than just an accompanying picture: it should tell a story.
When it comes to Public Relations, we all know how vital it is to catch the reader’s eye, and that’s why It’s vital to include the right image. PR photography should increase curiosity while setting expectations about the tone and subject, but it also shouldn’t give too much away: you want people to carry on reading!
A professional public relations photographer will consider elements such as setting the scene: the image should emphasise your subject. A PR photographer will also understand that your photo should be dynamic and captivating: you only have a few seconds to hook people in.
A well-matched photograph can be the key to getting your writing published and can even help to get your story onto the front page.
And of course, in the age of social media, PR photography is now even more crucial. Images are key to getting noticed on the internet.
If you’re investing budget in PR photography for your business, it’s always advisable to hire a professional public relations photographer with experience in this type of work to ensure you get the best possible results.
Dave Thompson- PR Photographer in Manchester
I am a Manchester-based commercial and PR photographer creating imagery for advertising, editorial and design.
I began my career as a press photographer, working for The Manchester Evening News, the Press Association, The Associated Press, and national newspapers. I also worked with PR firms within Manchester and throughout the UK. I then branched into the world of commercial photography, working with numerous commercial clients to provide photography for advertising campaigns, as well as product photography.
My aim is always to make my clients’ lives easier, and to work with them to create high-quality photography that will have a true impact on the success of their marketing campaigns, and ultimately their bottom line.
Whether it’s commercial and PR photography for advertising or editorial, I thrive on creating quality contemporary imagery all retouched to a professional standard in-house.
I’m a strong collaborator and enjoy cementing relationships with my commercial clients. I enjoy working with a whole range of clients across various industry sectors.
Clients include:
PR work for clients such as Land Rover, the WI, Chester Zoo, RMS PR, Holland & Barratt, Gorvins Solicitors and Myerson.
Regular coverage of The Champions League, Premier League, FA Cup and Europa League football matches for the Associated Press.
Coverage of domestic and International boxing for Matchroom.
Working with the Office of the International Olympic Committee President and the IOC Images team during each Olympic games since 2016.
London 2012 Olympic Games for the Press Association.
PR Photography- Areas I Cover:
I am based in Stockport, Cheshire, and work frequently throughout Cheshire and Manchester. However, I also work all around the UK. If you are looking for an experienced commercial photographer in the Cheshire area (or further afield) please don’t hesitate to get in touch.
Click the links below to find out about some of the areas I frequently work in.